Privacy policy

Thank you for your interest in our online store. The protection of your privacy is very important to us. Below we inform you in detail about how we handle your data.

1. access data and hosting

You can visit our websites without providing any personal information. Each time you access a website, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access.

This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. In accordance with Art. 6 para. 1 p. 1 lit. f DSGVO, this serves to protect our legitimate interests in the correct presentation of our offer, which outweigh our interests in the context of a balancing of interests. All access data is deleted no later than seven days after the end of your visit to the site.

Hosting services by a third-party provider
Within the scope of processing on our behalf, a third-party provider provides us with the services for hosting and displaying the website. All data collected in the course of using this website or in forms provided for this purpose in the online store as described below are processed on its servers. Processing on other servers only takes place within the framework explained here.

This service provider is located in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here [https://www.privacyshield.gov/list]. Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.

2. data collection and use for contract processing, contacting and when opening a customer account.

We collect personal data if you voluntarily provide it to us as part of your order or when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, because in these cases we need the data to process the contract, or to process your contact and you can not send the order or contact without their information. Which data is collected can be seen from the respective input forms. We use the data provided by you in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO for contract processing and processing your requests.
If you have given your consent in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO by deciding to open a customer account, we will use your data for the purpose of opening a customer account.
After complete processing of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described below or via a function provided for this purpose in the customer account.

3. data transfer

For the fulfillment of the contract in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we pass on the payment data collected for this purpose to the credit institution commissioned with the payment and, if applicable, to payment service providers commissioned by us or to the selected payment service. In some cases, the selected payment service providers also collect this data themselves, insofar as you create an account there. In this case, you must register with the payment service provider with your access data during the ordering process. In this respect, the privacy policy of the respective payment service provider applies.

4. e-mail newsletter and postal advertising

E-mail advertising with newsletter registration
If you register for our newsletter, we will use the data required for this purpose or separately provided by you to regularly send you our e-mail newsletter based on your consent pursuant to Art. 6 (1) p. 1 lit. a DSGVO.

Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address from the list of recipients, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.

The newsletter is sent as part of a processing on our behalf by a service provider to whom we pass on your e-mail address for this purpose.

This service provider is located in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here [https://www.privacyshield.gov/list]. Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.

Postal advertising and your right to object
In addition, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by mail. This serves to protect our legitimate interests in addressing our customers in an advertising manner in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO.

The advertising mailings are provided as part of processing on our behalf by a service provider, to whom we pass on your data for this purpose.
You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described below.

5. use of data for payment processing

Identity and credit check when choosing Klarna payment services
If you choose Klarna's payment services, we ask for your consent pursuant to Art. 6 (1) p. 1 lit. a DSGVO that we may transfer the data necessary for the processing of the payment and an identity and credit check to Klarna. In Germany, the credit agencies mentioned in Klarna's privacy policy [https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf] may be used for the identity and credit check.
Klarna uses the information received about the statistical probability of non-payment for a weighed decision on the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the contact details below. This may result in us no longer being able to offer you certain payment options. You can also revoke your consent to this use of personal data at any time to Klarna.

6 Cookies and web analysis

In order to make the visit to our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages, insofar as you have given your consent to this in accordance with Art. 6 para. 1 sentence 1 lit. a DSGVO.

Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and allow us to recognize your browser the next time you visit (persistent cookies). The duration of storage can be found in the overview in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this for each browser at the following links:

Microsoft Edge™ [https://support.microsoft.com/de-de/help/4027947/microsoft-edge-delete-cookies] / Safari™ [https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14] / Chrome™ [https://support.google.com/chrome/answer/95647?hl=de&hlrm=en] / Firefox™ [https://support.mozilla.org/de/products/firefox/protect-your-privacy/cookies] / Opera™ [https://help.opera.com/de/latest/web-preferences/#cookies].

In addition, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy.

Use of Google (Universal) Analytics for web analysis.
Insofar as you have given your consent to this in accordance with Art. 6 (1) p. 1 lit. a DSGVO, this website uses Google (Universal) Analytics for the purpose of website analysis. The web analytics service is provided by Google Ireland Limited, a company incorporated and operated under the laws of Ireland, with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland. (www.google.de [http://www.google.de]). Google (Universal) Analytics uses methods that enable analysis of your use of the website, such as cookies. The information automatically collected about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymization on this website, the IP address is shortened before transmission within the Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The anonymized IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. After the end of the purpose and the end of the use of Google Analytics by us, the data collected in this context will be deleted.

Soweit Informationen auf Server von Google in den USA übertragen und dort gespeichert werden, ist die amerikanische Gesellschaft Google LLC unter dem EU-US-Privacy Shield zertifiziert. Ein aktuelles Zertifikat kann hier [https://www.privacyshield.gov/list] eingesehen werden. Aufgrund dieses Abkommens zwischen den USA und der Europäischen Kommission hat letztere für unter dem Privacy Shield zertifizierte Unternehmen ein angemessenes Datenschutzniveau festgestellt.

Sie können Ihre Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen, indem sie das unter dem folgenden Link verfügbare Browser-Plugin herunterladen und installieren: https://tools.google.com/dlpage/gaoptout?hl=de [https://tools.google.com/dlpage/gaoptout?hl=de]. Hierdurch wird die Erfassung der durch das Cookie erzeugten und auf Ihre Nutzung der Webseite bezogenen Daten (inkl. Ihrer IP-Adresse) sowie die Verarbeitung dieser Daten durch Google verhindert.

Alternativ zum Browser-Plugin können Sie <a href=""javascript:gaOptout()"">diesen Link</a> klicken, um die Erfassung durch Google Analytics auf dieser Webseite zukünftig zu verhindern. Dabei wird ein Opt-Out-Cookie auf Ihrem Endgerät abgelegt. If you delete your cookies, you will be asked again to give your consent.

Insofar as you have given your consent to this in accordance with Art. 6 (1) p. 1 lit. a DSGVO, this website also uses Google Signals. This is an extension function of Google Analytics that enables so-called "cross-device tracking". This means that if your internet-enabled devices are linked to your Google account, Google can create reports on usage behavior (in particular cross-device user numbers), even if you change your terminal device. For this purpose, Google uses data insofar as you have activated the "personalized advertising" setting in your Google account.
We do not process any personal data in this respect; we only receive statistics compiled on the basis of Google Signals.
You can revoke your consent at any time with effect for the future by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de [https://tools.google.com/dlpage/gaoptout?hl=de] . This will prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google. In addition, you can disable the "personalized advertising" setting in your Google account. Details can be found here [https://support.google.com/ads/answer/2662922?hl=de].

7. online marketing

Google Ads Remarketing
We use Google Ads to advertise this website in Google search results and on third-party websites. Insofar as you have given us your consent for this in accordance with Art. 6 (1) p. 1 lit. a DSGVO, the so-called remarketing cookie is set by Google for this purpose when you visit our website, which automatically enables interest-based advertising by means of a pseudonymous cookieID and on the basis of the pages you have visited. After the end of the purpose and the end of the use of Google Ads Remarketing by us, the data collected in this context will be deleted.
Any further data processing will only take place if you have consented to Google linking your web and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. In this case, if they are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups.
Google Ads is an offering of Google Ireland Limited, a company incorporated and operated under the laws of Ireland, with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de [http://www.google.de]). Insofar as information is transferred to Google servers in the USA and stored there, the American company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here [https://www.privacyshield.gov/list]. Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.
You can revoke your consent at any time with effect for the future by deactivating the remarketing cookie via this link [https://adssettings.google.com/authenticated?hl=nl]. In addition, you can obtain information from the Digital Advertising Alliance [https://www.aboutads.info/] about the setting of cookies and make settings in this regard.

Google reCAPTCHA
In order to protect against misuse of our web forms and spam, we use the Google reCAPTCHA service in the context of some forms on this website. Google reCAPTCHA is an offer of Google Ireland Limited, a company registered and operated under the laws of Ireland with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland. (www.google.de [http://www.google.de]). By verifying a manual input, this service prevents automated software (so-called bots) from carrying out abusive activities on the website. Pursuant to Art. 6 (1) p. 1 lit. f DSGVO, this serves to protect our legitimate interests in the protection of our website against misuse and in the trouble-free presentation of our online presence, which outweigh our interests in the context of a balancing of interests.

Google reCAPTCHA uses by means of a code embedded in the website, a so-called JavaScript, as part of the verification methods that allow an analysis of your use of the website, such as cookies. The automatically collected information about your use of this website, including your IP address, is usually transferred to a Google server in the USA and stored there. In addition, other cookies stored by Google services in your browser are evaluated by Google reCAPTCHA.
A readout or storage of personal data from the input fields of the respective form does not take place.

Insofar as information is transferred to Google servers in the USA and stored there, the American company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here [https://www.privacyshield.gov/list]. Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.

You can prevent the collection of the data generated by the JavaScript, or the cookie and related to your use of the website (including your IP address) to Google, as well as the processing of this data by Google, by preventing the execution of JavaScript or the setting of cookies in your browser settings. Please note that this may restrict the functionality of our website for your use.

Further information on Google's data protection policy can be found here [https://policies.google.com/privacy].

8. social media

Our online presence on Facebook, YouTube, Instagram, Pinterest, LinkedIn.

Our presence on social networks and platforms serves to improve active communication with our customers and interested parties. We provide information there about our products and ongoing special promotions.
When visiting our online presences on social media, your data may be automatically collected and stored for market research and advertising purposes. So-called usage profiles are created from this data using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used on your terminal device for this purpose. In these cookies, the visitor behavior and the interests of the users are stored. This serves according to Art. 6 para. 1 lit. f. DSGVO to protect our legitimate interests in an optimized presentation of our offer and effective communication with customers and interested parties, which prevail in the context of a balancing of interests. If you are asked by the respective social media platform operators for consent (agreement) to the data processing, e.g. by means of a checkbox, the legal basis for the data processing is Art. 6 (1) lit. a DSGVO.
Insofar as the aforementioned social media platforms have their headquarters in the USA, the following applies: For the USA, there is an adequacy decision of the European Commission. This goes back to the EU-US Privacy Shield. A current certificate for the respective company can be viewed here [https://www.privacyshield.gov/list].
For detailed information on the processing and use of data by the providers on their sites, as well as a contact option and your rights and setting options in this regard to protect your privacy, in particular objection options (opt-out), please refer to the privacy notices of the providers linked below. If you still require assistance in this regard, you can contact us.

Facebook: https://www.facebook.com/about/privacy/ [https://www.facebook.com/about/privacy]
Data processing is carried out on the basis of an agreement between jointly responsible parties pursuant to Art. 26 DSGVO, which you can view here [https://www.facebook.com/legal/terms/page_controller_addendum].
Further information on data processing in the context of visiting a Facebook fan page (information on Insights data) can be found here [https://www.facebook.com/legal/terms/information_about_page_insights_data].

Google/ YouTube: https://policies.google.com/privacy?hl=de [https://policies.google.com/privacy?hl=de]

Instagram: https://help.instagram.com/519522125107875 [https://help.instagram.com/519522125107875]

Pinterest: https://about.pinterest.com/de/privacy-policy [https://about.pinterest.com/de/privacy-policy]

LinkedIn: https://www.linkedin.com/legal/privacy-policy [https://www.linkedin.com/legal/privacy-policy]

Option to object (opt-out):

Facebook: https://www.facebook.com/settings?tab=ads [https://www.facebook.com/settings?tab=ads]

Google/ YouTube: https://adssettings.google.com/authenticated?hl=de [https://adssettings.google.com/authenticated?hl=de]

Instagram: https://help.instagram.com/519522125107875 [https://help.instagram.com/519522125107875]

Pinterest: https://www.pinterest.de/settings [https://www.pinterest.de/settings]

LinkedIn: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out [https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out]

9. contact options and your rights

As a data subject, you have the following rights:

* pursuant to Art. 15 DSGVO the right to request information about your personal data processed by us to the extent specified therein;
* pursuant to Art. 16 DSGVO, the right to request without undue delay the correction of inaccurate or completion of your personal data stored by us;
* pursuant to Art. 17 DSGVO, the right to request the erasure of your personal data stored by us, unless further processing * for the exercise of the right to freedom of expression and information;
* for compliance with a legal obligation;
* for reasons of public interest; or
* necessary for the assertion, exercise or defense of legal claims;

* in accordance with Art. 18 DSGVO, the right to request the restriction of the processing of your personal data, insofar as * the accuracy of the data is contested by you;
* the processing is unlawful, but you object to its erasure;
* we no longer require the data, but you need it to assert, exercise or defend legal claims; or
* you have objected to the processing in accordance with Art. 21 DSGVO;


* pursuant to Art. 20 DSGVO, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller;
* in accordance with Art. 77 DSGVO, the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.

If you have any questions about the collection, processing or use of your personal data, for information, correction, restriction or deletion of data, as well as revocation of consent given or objection to a particular use of data, please contact us directly using the contact details in our imprint.

Right of objection
Insofar as we process personal data as explained above in order to safeguard our legitimate interests that prevail in the context of a balancing of interests, you may object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you will only have the right to object if there are grounds arising from your particular situation.

After you have exercised your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing is for the purpose of asserting, exercising or defending legal claims

This does not apply if the processing is for direct marketing purposes. Then we will not further process your personal data for this purpose.